A DEBUT PRODUCT LINE
Premium Pantry Items from Food52
Food and lifestyle brand Food52's pantry goods line launched Fall 2022, debuting premium olive oils, coffees, pastas, and more shelf staples for the home cook.
My Role: Senior Copywriter
- Instrumental member of a nimble team of creatives and product developers that brought the pantry line from concept to launch.
- Wrote product-description and label copy for 61 products, including romance copy, naming conventions, and technical label copy.
- Created supporting campaign concepts for pre-launch and launch across channels, including social, site ads, email, and SMS.
