A NEW BRAND IS BORN
E-comm Site Launch
Launched in December 2024, Joon Loloi is a new total-home furnishings brand from the family behind Loloi Rugs. Joon Loloi operates with the belief that home empowers the life you want to live—an embodiment of the "people's professional," a savvy, curious, and design-driven consumer. In addition to foundational brand content (homepage, About Us, and other informational copy), the site launched with ~600 PDPs, 26 pieces of educational content, 6 editorial features, and 11 collections pages.
My Role: Copy & Content Manager
- Founding member of the brand, responsible for all site content and marketing copy. If you're reading it on joonloloi.com, I wrote it.
- Established fundamental brand materials, including the style guide and brand book to guide current and future brand marketers and writers.
- Bonus! I wrote a coffee table book for a special brand initiative, researching traditional craft in India to create the narrative and highlight the brand's roots in artisanship. Fun fact: It was the first product that sold when the brand launched in December 2024.
